At the root of all their work is a simple goal: empowering people to make Intelligent choices. People like their scientists, their consumers, and you. They’re driven to provide people with the tools and knowledge they need to choose beauty products and practices that are healthy for their bodies, aligned with their values, and sustainable for the planet.
CLEAN HAIRCARE AND SKINCARE
Many companies say their products and ingredients are green or organic. I-N proves it with transparency and third-party certification.
SUSTAINABLE PRODUCTS THAT WORK
Their scientific innovation and clinical research makes it clear that plant-based beauty products aren’t just effective— they’re better.
Choosing sustainable beauty doesn’t mean forgoing rich experiences. They’ll show you how sustainable can be luxurious.
I-N has been leading the personal care industry into a cleaner, safer, earth-conscious future since 2008, when they became the first-ever USDA- certified organic haircare line.
SMART BEAUTY MAKES A WORLD OF DIFFERENCE—FOR YOU AND THE PLANET
They could easily market their philosophy as “clean beauty” or “green beauty,” but their work extends beyond simply committing to limiting their impact on the planet. Their Intelligent Beauty approach combines sustainability with the scientific innovation, inclusiveness, and empowerment you need to make conscious choices that lead to a bigger impact.
Beauty isn’t just about looking good–it’s also about cultivating a brighter tomorrow, for your body, your career, and the planet. One choice at a time.
We’ll be writing about the new products in future posts. Stay tuned!