New PureLuxe

Introducing the New and Improved INtelligent Nutrients PureLuxe Regimen

New look. New formula. New proven clinical results!
REGIMEN FOR DRY & DAMAGED HAIR

REPAIR. STRENGTHEN. SHINE & UNFRIZZ.

Lightweight, deeply hydrating and strengthening
New plant bioactives for improved efficacy and performance
100% organic essential oil aroma
Perfect for highly textured, dry or damaged hair

PureLuxe Replenishing Shampoo:

For dry damaged hair

Extremely nourishing, harsh chemical sulfate-free aloe based shampoo with rich emollients and protein rebuilds from the inside out. Silky oils help soften and smooth the cuticle. It’s deeply hydrating yet light.

Proven plant actives mean great hair for you and the earth. Free of parabens, harsh sulfates, quats and chatoinics, silicones, and synthetic fragrance.

42% shinier
29% stronger
21% improved combability
10% reduction in frizz**
Luscious new formula features highlight notes of bergamot, geranium, lavender and orange

PureLuxe Replenishing Conditioner:

Silicone-free and intensely luxurious conditioning treatment with plant protein helps strengthen and mend: 29% increase in strength* 11% stronger than virgin hair*

*BASED ON LAB AND CLINICAL STUDIES. AFTER 5 APPLICATIONS RESULTS MAY VARY.

PureLuxe Replenishing Leave-In Conditioner:

Silky, lightweight cream softens, smoothes and improves combability
Helps reduce from future breakage and protect from heat-styling
42% improvement in shine*
21% improvement in combability*
10% reduction in frizz**

*BASED ON LAB AND CLINICAL STUDIES. **75% humidity chamber for 4 hours.

Stay Frizz-Free Forever

5 Ways to Stay Frizz-Free Forever:

Curl types vary, but if there’s one struggle all girls face, it’s frizz. Luckily, the folks at Controlled Chaos have unlocked the secret to banishing frizz once and for all with the revolutionary Controlled Chaos Curl Crème. When applied correctly, it’s all you need to win this game for good. Keep reading for five ways to embrace your new frizz-free lifestyle.

1. Moisturize like you mean it! Thirsty hair = frizzy hair.
2. Apply Curl Crème to soaking wet hair and blot gently with a microfiber towel or even a plain cotton t-shirt.
3. Keep your hands to yourself! Brushing or touching your hair while it’s drying can trigger a frizz fiasco.
4. Air dry if possible, or blow dry sparingly with a diffuser (never without!).
5. Once dry, flip your hair upside down and gently scrunch your curls to encourage softness and volume. (We like to do this step with just a small dab of Controlled Chaos on our hands!)