Doggystyle was featured in Pet Product News last month.
"Becky Sturm, CEO and founder of 3WayBeauty in St. Paul, Minn., makes a natural product, but she said she didn’t start out looking to be in the dog shampoo business. After countless customers of her shampoo, shower and shave bar asked if it could be used on their dog, she got to work creating Doggystyle.
“People want fewer chemicals in everything,” Sturm said. “They also want less packaging. Our Doggystyle shampoo bar is wrapped in 100 percent recycled paper that has been manufactured at a family-owned paper mill, which runs on hydroelectric power right here in the USA. And you can even shampoo Fido or Fifi in a stream or lake, because nothing in our dog grooming bar will harm the ecosystem.”