Monday, November 14, 2011
One Bar at a Time
This genteman makes a brilliant point at the beginning of the video - the several bars of soap in his hotel that were each for one specific cleansing ritual. A light bulb went off with him too!
One of my goals with 3waybeauty is to combat the abuse of over-marketing in this country. Certainly less noble in comparison with his objective - He is recycling to help save the lives of children.
I certainly want to get my product in the hotels he is recycling from because I can only imagine the ingredients (how many surfactants need to be in a bar of soap, jeez?) in those soap bars! (One step at a time, Becky)
Though we are on two separate paths, our business concepts are borne from a similar realization.