Certainly one of the best articles I have ever read in regard to "pink washing".
It is very difficult to be female and abhor the pink money-making monster that is so prevalent this time of year. I am a woman and I should support this cause, but I simply cannot. It is especially difficult for me to be in the beauty biz and see pink cans of hairspray, lipstick and other cosmetics that may actually contain ingredients with very possible links to cancer.
Go pink? No. Go home and research the ingredients that are in your stuff. Beauty products are a great place to start.