Tuesday, February 15, 2011

Come Clean

Kinky-Curly Come Clean Shampoo now has a new and improved formula.

The United States Geological Survey states that 85% of homes in this country have hard water. Hard water can build up in the hair shaft and not only cause dry, brittle hair, but prevent your conditioners and styling products from working as they should.

KC had added a new ingredient to combat hard water issues called Phytic Acid.

Phytic Acid is an all natural replacement for EDTA and is derived from corn and soy. It softens the water by chelating (removing) hard water trace minerals such as calcium, magnesium, and iron.

Come Clean Shampoo now rinses better, foams better, and will remove hard water mineral build-up in the hair. It will leave your hair shiny and clean - without drying it out.
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