"donate to the cause'. Especially, in my own industry where there are many ingredients in beauty products that may be linked to cancer.
Many people will say "O'well, the companies are still spreading awareness."
I say, "Talking out of both sides of your mouth is disgusting."
Critical questions to ask before you buy pink.
My girl Lynda offers a t-shirt on her site that promotes awareness, donates $1 per product and isn't contributing to the cause of the disease. Brava!