Thursday, February 25, 2010

Shades of Spring

An excerpt from the March edition of American Spa Magazine.

The who's who of nailcare share the latest color trends for spring and dish on how they come up with the creative and offbeat names bestowed upon today's polishes.

Shel Pink, vice president and founder, SpaRitual.

What's involved in naming a new color?
The process always begins with creating a theme that's inherent to the SpaRitual DNA. A collective group that lives the SpaRitual lifestyle gathers, and we work together to craft names that evoke the feeling and emotion of the collection.

What are your top five all-star shade names? 
I Feel the Earth Move, Alive, Sage, and Solitude.
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