Monday, August 10, 2009

Before and After-Sun Care Duo

EXPERT CARE FOR SERENITY IN THE SUN - Vie Collection SOLEIL OPTIMUM

The sun is a source of well-being, happiness, and life. It’s no surprise that we love it. However, we must also protect ourselves from it, because it has another effect on our skin cells: damaged DNA, oxidized proteins, and a reduced immune response. Signs of skin aging appear prematurely. During exposure, the skin must be protected.

But did you realize that you can also prepare it?
And did you know that you can help it to repair damage caused by UV rays?

DISCOVER “LASTING EXPOSURE”
To enjoy the sun today without compromising the youth potential of your cells.

A revolutionary intensive care, a must for all sunny destinations, high altitudes or the Tropics, in summer or winter…

BEFORE SUN, PREPARING SERUM
As a starter treatment, the Preparing Serum acclimates skin cells to sun exposure. It activates and completes the skin’s self-defense systems against UV rays and free radical attacks. It initiates the pigmentation process to promote a rapid, even, and radiant tan.

IDEAL SKIN PREPARATION
FOR AN ULTIMATE SHIELD AGAINST FUTURE SUN DAMAGE
The upper layers of the epidermis partly block solar radiation.Yet, 15% of UVB rays reach the basal layer and over 20% of UVA rays penetrate to the dermis, causing significant biological changes to cellular components.

A UNIQUE PRO-DNA PROGRAM
Under the effect of UV rays or free radicals, generated in high amounts by the skin during sun exposure, DNA – the cellular core – can be damaged. DNA contains all of the genetic information necessary to life and cellular regeneration, coded on nucleotide bases. It thus encloses all of the skin’s youth secrets. When unrepaired, certain damage or anomalies to the nucleotide bases can induce DNA mutations, preventing the correct transfer of data. Cellular integrity and metabolism become disturbed and the skin ages.

TAN BOOSTER
Tanning is the skin’s first natural line of defense against UV rays. It appears after a higher production of melanin.To increase this protection system and rapidly reveal a golden, luminous and lasting tan during sun exposure, the Preparing Serum is enriched with a marine oligosaccharide, compounded with minerals, a true accelerator of melanin synthesis: +27%**.

AFTER SUN, RENOVATING SERUM
For ideal replenishing, the Renovating Serum helps trigger the skin’s repair mechanisms to combat cellular damage caused by sun exposure and fight photo-aging.

OPTIMUM REGENERATION
TO SLOW SKIN AGING
The sun accelerates and heightens skin aging. It deteriorates the cells by damaging their DNA and proteins.These damaging effects build up with each exposure, causing the skin to age prematurely. The skin is dehydrated and feels dry and rough.Wrinkles and dark spots appear and increase in number.
The skin loses its elasticity and firmness and facial contours begin to sag.

ACCELERATED DNA REPAIR
The DNA UV PROTECT complex, used for prevention before sun exposure (Preparing Serum) to help the skin defend itself against the first attacks by UV rays, is also present in the Renovating Serum: It traps free radicals that remain in the skin after exposure and prevents them from damaging cellular DNA.
It accelerates the DNA repair process by correcting damage built up during sun exposure:
-The nucleotide bases oxidized by free radicals are removed and replaced, thanks to glycosylase.
-The bonds that can form between neighboring bases under the effect of UV rays are broken, thanks to photolyase.

RECYCLING OF DAMAGED PROTEINS
Proteins, the main components of skin cells, are damaged by UV rays during sun exposure.To ensure the correct functioning of cells, it is necessary to renew them. Each cell is equipped with an enzymatic recycling system called proteasome, capable of eliminating damaged proteins by detaching them. Peptides and amino acids derived from this breakdown can be reused for the synthesis of young functional proteins. Under the effect of UV rays, the activity of the recycling system is weakened and damaged proteins accumulate.

A FUNDAMENTAL EXAMPLE
Amongst cellular proteins, pro-collagen, the collagen precursor, is particularly damaged by UV rays. The collagen produced by damaged proteins is of lower quality.The skin support tissue is less resistant and wrinkles deepen.

Within the Renovating Serum, an exclusive repair complex restores proteasome activity by 90%* activating protein renewal. Freed of damaged proteins and equipped with young proteins, the cells function better and the skin preserves its youthfulness.

SOPHISTICATED TECHNOLOGY
The duo of serums features an advanced encapsulation system. Contained in specially selected liposomes, the ingredients are delivered in a targeted manner, directly to the center of cells that are damaged or need protection.These vectors,made of phospholipid lamellas and separated by aqueous compartments, have a structure very similar to that of the cellular membranes.This allows them to penetrate the skin more effectively and fuse with the cells to release their ingredients.

BEFORE & AFTER-SUN CARE DUO
UNIQUE SYNERGY TO PRESERVE THE SKIN’S YOUTH POTENTIAL AND MAKE THE MOST OF THE SUN
The combined action of the Preparing Serum and Renovating Serum helps to actively combat the damaging effects of UV on skin cells and reduce photo-induced aging, when the skin is not exposed to the sun.

The wonderfully comforting before & after-sun duo nourishes the epidermis to prevent skin dryness. It helps the skin regain its hydric balance to preserve its qualities of suppleness, elasticity, and softness.

It promotes a more rapid, more intense, and exceptionally lasting tan. It also helps limit sunburns and their intensity. Finally, it prevents desquamation, a common result of sun exposure.

JUST ONE WEEK BEFORE YOU LEAVE…Make the most of the sun as soon as you arrive at your vacation spot!
IN JUST ONE WEEK AFTER YOUR RETURN…Be able to leave again for a sunny destination as quickly as possible,while preserving your skin’s ability to protect itself in the sun!

This intensive care is suitable for all skin types.
It is ideal for fair or sun-sensitive skin and for all winter exposure,when the skin is particularly vulnerable to UV rays.
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