Monday, July 13, 2009

At Lash

A few weeks ago I blogged about Metics RenewLash and RenewBrow. (now called LiLash and LiBrow. Links will go to new product) Nothing has changed, this stuff is fantastic - I've seen the results.
Though I am personally not using it (sorry, I think my lashes are just swell) my gorgeous side-kick Meeg is using it. More on this in a future post.

Anyhoo, I came across some info in the June edition of American Spa Magazine that I wanted to share.

At Lash by Nicole Palmieri

If the eyes are the windows to the soul, then the eyelashes are the curtains that enhance their beauty and give them depth. Eyelash products have come a long way since 4,000 B.C., when Egyptians relied on kohl, a powdery mix of soot and metal, to define eyes, lashes, and brows. Through the years, innovative eyelash products have been introduced to the market, but today, eyelash conditioners, which are formulated to nurture lashes and leave them with a fuller, thicker, and healthier appearance, are all the rage.

According to Michael Brinkenhoff, M.D., president and CEO of Athena Cosmetics, lush eyelashes are generally considered to be an attractive enhancement for the eyes, and they also provide a number of functional benefits. "Eyelashes protect the eyes from debris in the air and shield the eyes from exposure to ultraviolet radiation," he says. "Healthy eyelashes function optimally and look their best with the aid of an effective eyelash conditioner." There are a growing number of eyelash conditioners available today. While Allergan's Latisse is the first and only prescription treatment approved by the U.S. Food and Drug Administration (FDA), skincare companies worldwide have introduced their own versions of the eyelash treatment. "There is such a fine line between drugs and cosmetics in the industry," says Brian Brazeau, vice president of marketing and sales for B. Kamins Chemist, "It's a challenge when you want people to know that your product really works without actually saying it is going to speed the growth of lashes. Saying that claim makes it a drug."

Formulated to work alone or in conjunction with the client's mascara, these products are often recommended for use at night, so that the lashes can soak up the products' ingredients, revealing healthier and more hydrated lashes each morning. No two eyelash conditioners are the same, so spa/boutique owners should research their options in order to choose the best one for their clients and also to provide clients with accurate usage information.

Brittle and fragile lashes are something that many women today face due to a number of reasons, including aging and lack of hydration. Unlike the hair cycle, which ranges anywhere from six months to seven years, eyelashes have a much shorter cycle, ranging from 30 to 60 days. "By conditioning and softening the hair shaft with an eyelash conditioner, brittleness is reduced, and the hair fiber is nourished from the outer cortex to the inner medulla, thus improving the overall health and beauty of eyelashes," says Brinkenhoff. While spas continue to profit from services such as eyelash extensions, eyelash conditioners provide a more economical and less dramatic alternative for achieving a similar effect.
"People are crazy about eyelashes these days, and spas offering these products are smart to notice this incredible revenue source."—Nicole Palmieri
Post a Comment